Privacy Policy

PropAI (“the Service”, “we”, “us”) is operated by Deific Digital, 8th Floor A1/4 UPSIDA Building, Lakhanpur, Khyora, Kanpur, Uttar Pradesh 208024, India.

Email: deific.solution@hotmail.com · Phone: +91 87502 00899 · Website: https://www.deificdigital.com/

PropAI is a software-as-a-service (SaaS) CRM and WhatsApp automation platform for real estate businesses (“Customers”). It uses the WhatsApp Business Platform provided by Meta to reply to buyer enquiries, qualify leads and schedule site visits.

• For the account data of our Customers, Deific Digital is the Data Controller (Data Fiduciary).
• For data of people who message a Customer’s WhatsApp number (“End Users”, for example property buyers), the Customer is the Data Controller and Deific Digital acts as the Data Processor, processing data only on the Customer’s instructions.

• Customer account data: name, business name, email address, phone number, billing and GST details, team member details.
• WhatsApp Business data: WhatsApp Business Account ID, phone number ID, access tokens, message templates and settings authorised by the Customer.
• End User data: WhatsApp phone number, profile name, message content, media files, timestamps, delivery and read status.
• Lead information shared in chat: property preferences, budget range, preferred location, timeline and site-visit bookings.
• Technical data: IP address, browser and device information, usage logs.

• Send and receive WhatsApp messages on behalf of Customers.
• Generate automated replies, including with AI.
• Organise leads, score them based on information shared in the conversation, and schedule site visits.
• Create and manage WhatsApp message templates.
• Provide customer support, maintain security and prevent fraud or abuse.
• Improve and develop the Service.
• Comply with legal obligations.

We do not sell personal data and we do not use End User messages for advertising.

We share data only with the following:

• Meta Platforms / WhatsApp, to deliver messages through the WhatsApp Business Platform (subject to Meta’s own privacy policy).
• Google (Gemini AI), which processes message content to generate automated replies.
• Hostinger, our hosting and server provider.
• The Customer whose chatbot you messaged, who can access conversations and lead details related to its own WhatsApp number.
• Government or legal authorities, when required by law.

PropAI uses Google Gemini to generate chatbot replies. Message content may be sent to Google’s AI services for this purpose. Please do not share sensitive information such as passwords, card numbers, OTPs or government ID numbers in chatbot conversations. AI-generated replies may sometimes be inaccurate, and conversations can be handed over to a human agent of the Customer.

• Message data (content, media and logs) is retained for 90 days and then automatically deleted, unless a longer period is required by law.
• Account data is kept while the account is active and deleted within 30 days after account closure or on request, except where law requires us to keep records (for example billing and tax records).

We use HTTPS/TLS encryption in transit, encrypted storage of access tokens, access controls, separation of data between Customers, and regular server maintenance. No system is completely secure, but we work to protect your data.

Subject to applicable law, including India’s Digital Personal Data Protection Act, 2023, you may:

• request access to your data;
• request correction of inaccurate data;
• request deletion of your data;
• withdraw consent;
• raise a grievance.

End Users should first contact the business they messaged. You can also write to us at deific.solution@hotmail.com.

To delete your data, email deific.solution@hotmail.com with the subject “Data Deletion Request” and include your WhatsApp number or registered email, or visit our Data Deletion page. We will process the request within 7 days and confirm by email.

The Service is not intended for children under 18. We do not knowingly collect data from children. If you believe a child has provided data, contact us and we will delete it.

Your data may be processed on servers or by service providers located outside your country, including through Meta and Google, with appropriate safeguards.

Our website may use basic cookies for login sessions and analytics. You can disable cookies in your browser settings.

We may update this policy from time to time. The updated date is shown at the top of this page. Continued use of the Service means you accept the changes.

Deific Digital
8th Floor A1/4 UPSIDA Building, Lakhanpur, Khyora, Kanpur, Uttar Pradesh 208024, India
Email: deific.solution@hotmail.com · Phone: +91 87502 00899